You know social media Facebook, LinkedIn and Twitter. But how do you apply them in a broader business context? How do you organise the conversation with the changed customer through the new channels. How to ensure that your reputation and that of your company or brand get a positive boost from your activities on social media. In this programme, you will learn about social media as a valuable tool in optimising your company's external communication. Through a number of cases that we apply to your business context, you will be given practical tips that you can start using immediately.

• Up-to-date overview of social media (in Belgium)
• The new consumer
• An overview of opportunities offered by social media in terms of digital (external or internal) communication
• Working with a strategy and plan of approach
• Are other channels needed in the approach: YouTube, Slideshare, ...
• Content, conversation and monitoring
• Best practices for Facebook, LinkedIn and Twitter, applied to your company